Australia’s premium seafood sector has a new name on the rise — Porte D’Mer.
Founded with a clear vision to raise the standard in retail and foodservice seafood, Porte D’Mer is quickly establishing itself as one of the most exciting and fast-moving brands in the market. With a focus on wild-caught Australian produce, local processing, and an unwavering commitment to quality, the brand is making waves across national distributors and retail networks.
At the helm is Eric Rose, Director and Founder of Porte D’Mer — one of the most respected figures in the Australian seafood industry, with over 40 years of experience. His entire career has been dedicated to sourcing and delivering the highest quality seafood, driven by a customer-centric mindset that sits at the heart of the business.
Having worked for some of the world’s largest seafood wholesalers and helped grow start-ups into prominent brands, Eric brings unparalleled wisdom and expertise to Porte D’Mer. His passion for premium seafood and commitment to excellence define both his leadership and the vision for the company — guiding it as a trusted gateway to the finest seafood for the Australian market.
“Porte D’Mer is about more than great products — it’s about integrity, consistency and delivering value across the entire supply chain,” says Rose. “We’re building a brand that customers can rely on, and that buyers can proudly stand behind.”
As part of its national expansion, Porte D’Mer has welcomed several key leadership appointments to support growth and strengthen its market reach:
- Steve Le Breux, National Sales Manager – overseeing national sales strategy, key account relationships, and customer service.
- Matt Meehan, National Trading Manager – based in Melbourne and focused on strategic account growth and wholesale partnerships across southern markets.
Together, the leadership team is positioning Porte D’Mer as a future-facing brand, responsive to modern consumer expectations and retail demands.
At the heart of Porte D’Mer’s early momentum is a carefully curated value-added range, designed for modern foodservice and retail environments. Every product is produced to meet strict standards in flavour, texture and consistency — offering a quality level far exceeding industry norms.
The range includes:
- Crumbed Australian Whiting Fillets – Wild-caught and crumbed locally, featuring tender fillets from trusted suppliers like the Bagnato family.
- Sea Salt & Pepper Squid – Lightly coated, pre-fried, and perfectly seasoned for a crisp, flavourful result.
- Calamari Fritti – Loligo squid rings and tentacles dusted in a premium house blend for a restaurant-style finish.
- SeaJacks – Lightly battered Leather Jacket goujons with delicate flavour and a tempura crunch.
Prepared for versatility — whether deep-fried, baked, or air-fried — these products deliver kitchen efficiency without compromising on quality.
With a suite of new value-added products in development and national distribution rapidly expanding, Porte D’Mer is a brand to watch — and one that’s already redefining what premium Australian seafood looks like.
